Pet Sitting Service Essay -- essays research papers

Marketing Summary PlanWAGS TO WHISKERS embrace SITTING SERVICEEXECUTIVE SUMMARYA service much(prenominal) as Wags to whisker Pet academic term Service is very cardinal to people who own wights. Pets ar non merely animals to many people, just considered children. Knowing that a fondle is being handled for in their own surroundings is a much sought after relief for many people. Wags to whiskers offer a variety of work for an owner when it comes to caring for the front-runner while a person is away(predicate) from the home. Items such as give and watering, walking or exercise, and grooming are just a a couple of(prenominal) of the services available. Cost for services will range from $5 to $35 depending upon the service and time frame needed to complete the service. The services lowlife be used on a daily basis or for an extended amount of time when a person is out of town. denseness on professionals and senior citizens will be the target audience to stupefy the Wa gs to whiskers Pet Sitting Service. The area of concentration will accept the three counties of Northern Kentucky, Boone, Kenton, and Campbell.Because owners feel guilty for leaving their pets alone for yearn periods, pet sitting services is one of the fastest growing businesses. If Wags to Whiskers has the perseverance, the opportunities are there for the making in the pet sitting business. This bottomland be accomplished through multiple avenues of advertising, such as newspapers, follow offices, etc.Goals for Wags to Whiskers will consist of making $25,000 in the premiere year of business and growing in additional clientele, staff, and revenue everywhere the next three years. PRODUCT DEFINITIONWags to Whiskers Pet Sitting Services offer clients who are busy working long hours away from home a much-needed peace of mind. It is consequential to the client to know the animal is well taken care of during their absence. Regardless of the type of pet Wags to Whiskers Pet Sitting Service offer feeding, watering, exercise and/or play, spread of medication, transportation to the vet, massages, and will make air travel arrangements for pets. According to bloody shame Jean Ballner who spoke at the NAPPS annual conference in January, 2005, Benefits (from massages) are the same as for humans (increases blood flow, releases endorphins, soothes) Benefits pet sitters by (accelerates stick to with all animals, aids with difficult pets, relaxes scared animals). Other services offered... ... NAPPS to care for exotic animals5.Quarterly newsletter to clients and others to keep customers informed about services and productsCONTROLSMonitoring Wags to Whiskers marketing plan will be an on-going task. Advertisement will be important to track to determine who is providing the to the highest degree new customers to Wags to Whiskers. Advertisements placed in the local newspapers should be checked quarterly to see if they are paying for themselves. If not, it will be neces sary to hap other avenues of advertising, such as pet magazines and the websites for the top three pet sitting organizations in the United States.If most of the new business is attack to Wags to Whiskers by word-of-mouth from current clients, it will be important to find a way to show appreciation, such as a free service for every new client received. Service fees could be a concern if business in the first six months is not on target to meet the first year revenue of $25,000. proceeds in this area may require looking at be incurred compared to revenue coming in. Changes such as driving routes, time fatigued in traffic and time spent with pet must be reviewed for better efficiency.