Business Communication -successful communication between cultural Essay

Business Communication -successful colloquy between cultural sub-groups - Essay ExampleFurthermore, both internal and external communication of the organization is to be effective in pose for the business to succeed globally (Rosenhauer, 2009). Effective cross-cultural communication is, therefore, unmatched of the keys to success of a multinational business. As such, effective communication in a multinational environs requires both a sender and a receiver of a communicated capacity to give birth a commonalty understanding of the same message. However, as Rosenhauer (2009, p. 33) outlines, the complexity of intercultural or cross-cultural communication is that if sender and receiver befuddle a diametric cultural background, the chance of accurately transmitting of information is quite low. This means values, beliefs and norms that ar a characteristic of a certain culture may prevent that cultures instance form understanding the message correctly, even if both, a sender and a receiver, use one language. This spot of view is also supported by Gudykunst (2003) and Schmidt (2001), who argue that the more different the cultures be, the more difficult it is for different cultural sub-groups to understand each other. ... Furthermore, one of the most difficult aspects of cross-cultural communication is that, in order to convey a message to a representative of a different cultural sub-group, the communicator might have to provide some additional information related to the message, so that the receiver understands the message properly (Puffer, 2004). level if a sender and a receiver share the knowledge of the language they use, their understanding of the same message may be very different. This happens because the two people have different ways of thinking that are stipulated by the customs, systems, traditions and cultures of each. Commonality of these aspects, however, is necessary for effective verbal communication (Yamamoto, 1988). Jeanne Brett and Tetsu shi Okumura conducted a study that was aimed at find how much cultural differences define the results of intercultural negotiations. The researchers studies participants of negotiations between representatives of American and Japanese companies. The results showed that cultural differences do have an influence on negotiators goals, as well as the outcomes of negotiations. In particular, individualism of the US citizens, in contrast to socialism to the Japanese, showed to have an impact on the Americans views on the self, as well as individual goals that might be different from those of the group. The Japanese, being collectivistic by their culture, were following their groups interests only (Gelfand and Brett, 2004). Such differences found on the culture of the negotiators may lead to different information-sharing perspectives. However, problems in cross-culture